Selected work.(07)
Sponsorship strategy, brand activation, athlete partnerships, and the relationship work behind all of it. Real-client work for Nationwide and Stepful, plus interview cases, coursework, and a service-learning project. Each one has the partner named, the constraint stated, and what shipped.
Building the scorecard that helped pick an ambassador
Nationwide × Saquon Barkley. Proprietary athlete-evaluation framework informing the "So Much More" signing.
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Nationwide's NFL platform. WPMOY + the Invitational
The Walter Payton Man of the Year platform, a dozen-plus NFL team partnerships, and the 2023 Nationwide Invitational hospitality program.
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Three brands, three activation plans
FIFA Women's World Cup 2023. Multi-channel activation strategies for Expedia, Duolingo, and Meta.
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A spec PGA TOUR event built for a sponsor that fits
The Gillette Championship. Opposite-field event design at TPC Boston with a defensible title sponsor and supporting stack.
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B2B partnerships and AI workflows
How I source health-system partnerships, run ABM campaigns, and shipped two custom GPTs my team adopted across the org.
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JMU coursework. Sports-marketing case studies
WNBA Indiana Fever marketing & advertising, Villanova Men's Basketball plan, NHL League Analysis, First Tee service learning. Earliest evidence of systems-level sponsorship thinking.
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Georgetown coursework. League strategy & brand audits
UNRL marketing plan, NFL UK expansion, NFL CSR framework, WNBA TIDES analysis, Emily Engstler player program design, MPSM 600 brand audit, Tiger Woods sports profile.
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