Notes

Notes from the search.

Industry takes, what I'm reading, and what I'm working on between roles.

01Latest takes(03)

Drafts in progress

May 2026

Athlete evaluation 2026: how the scorecard I built at Wasserman would change today

Two years on, three additions to the framework: AI-augmented sentiment from podcasts and beat-writer copy, direct audience overlap against first-party brand data, and a contingency view for sponsor risk in the first 12 months.

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Coming soon

Two GPTs I built for B2B sales. And what they'd look like for sponsorship strategy

Translating an account-research GPT and a buying-signal monitor from healthcare workforce sales into brand-side sponsorship and partnership-marketing workflows.

Coming soon →

Coming soon

Why every PGA TOUR opposite-field event needs a regional brand sponsor

The case for matching event identity, market footprint, and brand HQ. And which markets are still open.

Coming soon →

02What I'm following(10)

Sports Business JournalIndustry weekly
Front Office SportsDaily sports business
SporticoSports business + finance
The AthleticBill Shea, Daniel Kaplan, Andrew Marchand on the sports business desk
Huddle UpJoe Pompliano newsletter
JohnWallStreetSports finance newsletter
BoardroomKD's media company. Sports business and culture
Marketing BrewMorning Brew's marketing daily
One Useful ThingEthan Mollick on practical AI
Marc GanisIndustry consultant

03What I'm learning(04)

Leland L1 & L2 AI DevelopmentCompleted
Custom GPT design and prompt engineeringOngoing. Applied at Stepful
Front Office Sports. Athlete Marketing Essentials (NIL Certification)Completed
Front Office Sports. Sports Marketing EssentialsCompleted

04Conferences & events(06)

Becker's Hospital Review 15th Annual MeetingStepful. Chicago, 2025. Health-system executive engagement and on-site booth activation. Sports keynotes from Michael Phelps and Venus Williams
AORN Global Surgical Conference & ExpoStepful. Boston, 2025. Surgical-services leader outreach. Booth-side engagement with perioperative directors, OR managers, and CNOs
ASHHRAStepful. Pre- and post-event ABM support. Healthcare HR executive audience
CNI SummitStepful. Chief Nursing Institute summit series. Pre- and post-event ABM support. Senior nursing-leadership audience
Leap Talent DevelopmentStepful. Pre- and post-event ABM support. Talent and L&D leader audience
BMW Championship at Caves ValleyCorporate venue captain · On-site C-suite hospitality · 2021 FedExCup Playoff

Have a take you want me to write up? Get in touch →