Georgetown coursework. League strategy, brand audits, and athlete-program design.
Graduate work spanning league-level strategy (NFL international expansion, NFL CSR, NHL revenue strategy adjacent to my JMU work), team / player operations (WNBA TIDES analysis, Emily Engstler player-program design), and brand work (UNRL Twin Cities apparel, MPSM 600 Brand Audit, Tiger Woods athlete profile).
Strategic marketing plan for UNRL, a Twin Cities lifestyle apparel brand built around regional sports identity. SWOT, audience, advertising, sales, sponsorship, and publicity. Including a sponsorship plan covering the Vikings, Wild, Timberwolves, and NCHC collegiate hockey footprint, plus a venue-proximate retail strategy (U.S. Bank Stadium, Xcel Energy Center, Target Center).
NFL international expansion analysis focused on the United Kingdom market. The longest-running NFL international footprint and the testbed for the league's broader globalization strategy.
CSR framework applied to the NFL. Examining the league's community-impact mechanisms (including the WPMOY platform that I'd later work on operationally at Wasserman) through a structured CSR-strategy lens.
League-level diversity, equity, and inclusion analysis of the WNBA using the TIDES (The Institute for Diversity and Ethics in Sport) framework. A grad-school continuation of my JMU-era WNBA Indiana Fever work, but at league scale rather than franchise scale.
Player-program-design group project. Building an off-court positioning and program framework for an individual WNBA player. Player-side activation thinking, complementary to the brand-side platform thinking we mostly did in the program.
A structured brand audit deliverable applying the brand-audit methodology end-to-end. The kind of analytical posture I later carried into the Saquon scorecard and the Wasserman AI capstone. Taking a brand seriously enough to study its category position before recommending anything.
Athlete-profile assignment. A deep-dive on Tiger Woods as a sports business case. Career arc, brand architecture, sponsorship portfolio over time, and the through-line that made (and remade) one of the most valuable individual athlete brands in modern sports.