AI-native operator with sports DNA. Building toward marketing, GTM, sponsorship strategy and brand partnerships work.
Two skills run through my work: building partnerships and building tools. At Wasserman the partnerships were Nationwide's $3.5M+ NFL portfolio, the WPMOY platform across a dozen-plus team partnerships, and the athlete scorecard behind the Saquon Barkley signing. At Stepful the partnerships are enterprise health-system contracts and the tools are two custom GPTs my colleagues adopted on their own. Brand-side or B2B. Sports or healthcare. Same craft, different sides of the table. I'm putting all of it into partnership marketing and sponsorship strategy.
01Featured work(04)
All projects →
Building the scorecard that helped pick an ambassador
Nationwide × Saquon Barkley. The proprietary athlete-evaluation framework that informed a Fortune 100 brand-ambassador signing.
Read case study → 02
Nationwide's NFL platform. WPMOY + the Invitational
The Walter Payton Man of the Year platform, a dozen-plus NFL team partnerships, and the 2023 Nationwide Invitational hospitality program.
Read case study → 03
A spec PGA TOUR event built for a sponsor that fits
The Gillette Championship. Opposite-field event design, venue rationale, and a defensible sponsor stack.
Read case study → 04
Three brands, three activation plans
FIFA Women's World Cup 2023. Audience analysis and multi-channel activation strategies for Expedia, Duolingo, and Meta.
Read case study →02Brands & properties
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03The short version
My background is sports management. JMU undergrad, Georgetown master's. The summer at Wasserman showed me brand-side partnership work up close. The year-plus at Stepful since has been its own partnership school: a sales number, account-based campaigns, executive outreach across healthcare C-suites, and two AI workflows my colleagues adopted and use day-to-day. Two different sides of the same craft, both real. Curious, learning, building, testing the whole way. I'm putting all of it into partnership marketing, sponsorship strategy, and the AI workflows behind both.
04What I'm looking for
- Roles
- Sponsorship strategy, brand partnerships, partnership marketing, brand activation, integrated marketing, GTM
- Companies
- Brand-side partnership and marketing teams across financial services, beverage, QSR, lifestyle, and tech. Sports agencies and brand consultancies. Leagues and properties. Sports and culture media.
- Geography
- Preferably NYC, DC / Northern Virginia, Philadelphia, or remote. Open to relocation for the right role.
- Timing
- Actively interviewing